Home News Surviving Under Fire: Learning from the Resilience of Ukraine’s Startups

Surviving Under Fire: Learning from the Resilience of Ukraine’s Startups

Surviving Under Fire: Learning from the Resilience of Ukraine’s Startups
Image credit: AP

This month marked the anniversary of Russian’s full-scale invasion of Ukraine. After a year of conflict and political unrest, Ukrainian start-ups continue to adapt and grow, demonstrating fortitude and an astounding level of resilience.

Before the war, Ukraine’s startup ecosystem was known for its highly skilled workforce, low cost of living, and government support for innovation. Companies like Grammarly, an AI-powered writing assistant, RefaceAI, an AI-powered platform that allows users to create hyper-realistic face-swaps, and Jooble, a job search engine, were among the most successful startups to emerge from Ukraine, with millions of users worldwide. These companies were able to attract top talent and secure funding from international investors, thanks to their innovative products and services.

However, as the conflict escalated, companies were forced to deal with disrupted supply chains and decreased investment, as investors became wary of the unstable political situation. The war also led to a brain drain, with many skilled workers leaving the country in search of safer opportunities abroad.

Despite these challenges, a vast majority of Ukraine’s startups continue to march on, finding creative solutions to the problems they face.

One example is Gitlab, which moved its team to Amsterdam after the war began, while keeping its development team in Ukraine. This allowed the company to maintain its talent base and continue to innovate, while also ensuring the safety of its employees. Other companies relied on remote work and online collaboration to keep their operations running smoothly. Ukraine’s IT outsourcing industry has also continued to thrive, with companies like SoftServe and EPAM Systems providing high-quality services to clients around the world.

Here’s a closer look at some of the key players making waves on a global scale:


An AI-powered writing assistant that helps people communicate more effectively. In 2021, Grammarly raised $200 million in a funding round led by General Catalyst and Spark Capital, which brought the company’s valuation to over $13 billion.


A web-based Git repository manager that provides source code management, continuous integration and deployment, and more.


A job search engine that aggregates job listings from various sources. The company also launched new features, such as a salary estimator and a skill matcher, which help job seekers to find the right jobs based on their skills and experience.


An AI-powered app that allows users to swap their faces with celebrities. Recently updated features include a deepfake detector that helps users to identify deepfakes and a video editing tool that allows users to create custom videos.


Petcube is a pet camera and treat dispenser that allows users to monitor and interact with their pets remotely. Users can connect with veterinarians and a smart feeder that dispenses food on a schedule.


Genesis is one of the largest global publishers of non-gaming applications, with more than 300 million users worldwide. They have also co-founded  tech companies such as Jiji, BetterMe, and Headway. 

Despite the threats posed by the war, these companies have found creative solutions to maintain their talent base, secure funding, and continue to innovate. As the global business environment becomes increasingly uncertain, there is much that other startups and entrepreneurs can learn from Ukraine’s experience.


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